"CONFDNT with PURPOSE - the beginning of a movement"

Founder: Rainbow Cunningham

After graduating SUNY Plattsburgh a semester early, I went to Jamaica for a much-needed vacation. When I returned to New York, I quickly realized that what I thought I would do after college was not what I truly desired. I had no desire to go the traditional route and work an entry-level job while preparing for my masters. So while I was clear on what I didn’t want to do, I was still unsure of what I did want. I was conflicted. I was no longer sure about the path I was going to take. People around me tried to encourage me; they told me how confident I was and reassured me that I would do great, but for some reason, I didn’t see myself that way anymore. I was confused, not confident. During this period of confusion, I started working out and getting back to myself. Slowly but surely, my confidence began to resurface. It took some time, but I learned that that period of confusion was just apart of my journey. Being unsure of what direction I wanted to take opened the doors of self-discovery, making me more of who I needed to be. In the search for clarity, I came out more confident than I’d ever been.

I was sure I wasn’t the only person going through this, I knew that there may be other people out there that went through a period where they lacked confidence. And from that, the CONFDNT Campaign was born.

So what does it mean to be CONFDNT?

CON • FDNT

adjective

To embody determination and consistency in getting what one wants, while living in one’s truth.

I chose the spelling CONFDNT to serve as a reminder that sometimes you may feel incomplete, you might be missing the ‘i’ or even the ‘e,’ but you have to keep going. I wanted to highlight the importance of being CONFDNT when you would typically feel it the least; Trusting in yourself and your ability to get things done and move forward when everything around you says otherwise.

I created a platform where people can be reminded that what they’re feeling is okay, it’s normal. This campaign will be a consistent reminder that while you aren’t always going to feel like your best self, you have to keep pushing.

This movement means so much to me because it was created out of my own self-doubt. Often times people refer to their brand as their baby but this brand has become a vital part of me. I eat and breath CONFDNT; it’s more than just my lifestyle; it’s my life! I am CONFDNT & CONFDNT is me.

I have so much in store for the CONFDNT campaign, and I’m excited to take you all on this journey with me. I’ve created the CONFDNT blog with you in mind! See this as a source of encouragement. You can look forward to posts, tips, stories, and so much more curated with hopes that we all will increase our level of confidence.

“The ones who are crazy enough to think they can change the world are the ones that do.” ~Steve Jobs